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The holidays approach and as we decorate our homes and businesses, have you considered decorating your logo as well? For some, a logo is a sacred piece of company branding, never to be...

Recently a researcher friend of ours was showing us an image from a 12th Century book from France that depicted four men working in the fields.  Our eyes widened as we looked...

Thanksgiving and the holiday season is upon us so it’s time to give thanks for customers, clients, team members, partners, and anyone else who made an impact on your business this year....

In 1969 an entrepreneurial innovator convinced the University of Washington’s bookstore to sell their brand new “Ski and Hike Daypack,” which they marketed to university students to carry their books and school...

Pantone declared the 2019 color of the year to be living coral.  And, looking back, the quirky color and its warm toned friends have certainly made their way into our collective consciousness. ...

By now we’ve all heard about the infamous Game of Thrones coffee cup.  Eagle-Eyed viewers who watched the fourth episode of the HBO fantasy saga's final season, "The Last of the Starks,"...

Iconic looks, sticky assets . . . . marketing geeks have plenty of names for a “look.”  Something that immediately registers as YOU in the minds of the consumer.  It’s the Holy...

As if a Thousand Geeks Cried out in Sadness In the original Star Wars, ObiWan Kenobi feels the destruction of the planet Alderaan and says that he senses a “Great disturbance in the...

There’s a meme that goes something like this: I showed my kid an old floppy disk and he said “You 3D printed the Save icon!”  Depending on your age it is either...

Unless you’re living without internet – or have been covered in piles of your own hoarded stuff – you can’t help but have been exposed to the KonMari method created by Mari...