17 May Can Geek Design Make Your Business Cool?
As if a Thousand Geeks Cried out in Sadness
In the original Star Wars, ObiWan Kenobi feels the destruction of the planet Alderaan and says that he senses a “Great disturbance in the Force.” If you are in the geek world, 2019 is going to be a serious of great disturbances. Avengers, Game of Thrones, Big Bang Theory and the aforementioned Star Wars are all set to end massive, multi-year arcs.
As geek culture has spread, its no longer a few friendless nerds in their parent’s bedrooms. Sci-Fi and Fantasy movies, books and TV shows are the mainstream. Businesses can capitalize on this trend and create some serious bonding moments.
Geek-culture t-shirts are everywhere. Consider a dress-down Friday and invite your teams to wear their favorite SuperHero, Sci-Fi, DnD or other geek-adjacent wear. Alternately, have some custom t-shirts printed with some slogans appropriately adjusted to your business. For instance, a lawn-care business might use a Game of Thrones Font with the words “Summer is Coming.” Add clip art or custom design and you’ve got a unified look that still feels fun.
Coffee is Always a Winner
Caffeine has always been a part of geek-culture and of business. So why not marry the two with mugs, thermoses or tumblers. Slogans can be fun like “May the FROTH be with you” on a mug or “The Coffee is Strong With This One.” It’s even better if you can connect it to your business. Sharing a laugh with your employees and customers is never a trap.
Positioning your company culture as a place where people can bring all their geeky interests helps you unlock the most in your people. When employees, customers and partners know their whole selves are welcome, it will lessen your chance of hearing “I’m sorry Dave, I’m afraid I can’t do that.”