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Iconic looks, sticky assets . . . . marketing geeks have plenty of names for a “look.”  Something that immediately registers as YOU in the minds of the consumer.  It’s the Holy Grail for many marketers but as consumers become more savvy and we have...

As if a Thousand Geeks Cried out in Sadness In the original Star Wars, ObiWan Kenobi feels the destruction of the planet Alderaan and says that he senses a “Great disturbance in the Force.” If you are in the geek world, 2019 is going to be...

There’s a meme that goes something like this: I showed my kid an old floppy disk and he said “You 3D printed the Save icon!”  Depending on your age it is either absurdly funny or authentically sad. It touches on a reality that life is moving...

Unless you’re living without internet – or have been covered in piles of your own hoarded stuff – you can’t help but have been exposed to the KonMari method created by Mari Kondo.  Kondo is the tidying up guru who rules Netflix, bookshelves and the...

Nostalgia is hot.  Whether you remember VH1’s “I Love the 80’s” or spend your time reviewing old favorites on Buzzfeed, tapping into classic childhood memories is an immediate way to make an emotional connection with your current (or potential) client. Taste The Rainbow There’s no better way...

How we decorate our living space is a deeply personal reflection of what we want in our lives.  Whether it’s Maria Kondo-style, joy-sparking minimalism or a cluttered cacophony of color and knick-knacks, our homes tell the world who we are and what we hope for. ...

Employee events happen any time of the year: from the annual holiday party to a summer picnic these events are a chance to say thanks, build relationships and get people out of the same ‘day-to-day’ mindset.  If you want to really make an impact, don’t...

If you spend any time on Facebook right now, you might have seen your friends engage in the “How Hard Did Aging Hit You” challenge.  This is where you find your first profile picture and most recent profile picture and share them side by side...

On the popular TV show Big Bang Theory, annoying genius Sheldon Cooper takes the relatively boring topic of Flags and creates a web-show called Sheldon Cooper Presents: Fun with Flags.  This long running gag has resulted in some great star cameos and many fun costumes...