Pantone declared the 2019 color of the year to be living coral.  And, looking back, the quirky color and its warm toned friends have certainly made their way into our collective consciousness.  Fashion, art, design, and new products have all featured this 2019’s color of...

Gary Chapman, the author of The 5 Love Languages, explains in his book that gift giving is a key way for some people to express love. For many, that’s why the holiday season is their favorite time of year. For others, gift giving leads to...

You know it’s officially fall when pumpkin products are everywhere! Pumpkin spice lattes, pumpkin-scented candles, and pumpkins available for purchase at grocery stores. If you’re looking for some festive pumpkin-themed crafts for Halloween, Thanksgiving, or just to celebrate the season, these pumpkin projects are sure...

So, you have a great idea for a new line of apparel or other consumer product. Congratulations! Now you need to perfect the design and create a prototype. You'll no doubt want to develop a product that is not only useful but aesthetically pleasing. Unless...

Does your company’s logo need a refresh? You’re probably spending hours pondering what images or symbols your logo might contain. Like many companies, you might choose to use an animal in your logo, and for good reason. It’s easier for people to form an emotional...

A logo puts a brand’s story and core values in visual form. Creating one takes time, brainstorming and research. Each one has a story. The designer takes on a huge responsibility, considering the final product may represent that brand for years to come. Consumers should recognize...

For every endangered species success story, it seems we hear about even more living things in danger. Many kids love animals, so it can be difficult to include them in this harsh reality. However, kids often get motivated when they learn that a beloved species...

The thought of creating a company logo is overwhelming for many. Perhaps you once dismissed the idea of bringing your logo ideas to life. “I could never do that,” you might have thought. However, you actually can do that. It's just a matter of boiling...