In the journey from concept to client, design is often able to push the boundary in the concept stage then round off the edges once it goes to market.  The difference between a concept car and what the public can purchase once it’s massed produced...

Twenty years ago, Pantone released it’s first color of the year.  At the time it was hardly a household name however their color of the year now drives clothing, art and design trends across industries.  Like last year’s choice of Living Coral, each year takes...

The holidays approach and as we decorate our homes and businesses, have you considered decorating your logo as well? For some, a logo is a sacred piece of company branding, never to be touched.  But increasingly some of the biggest brands and businesses take the opportunity...

Recently a researcher friend of ours was showing us an image from a 12th Century book from France that depicted four men working in the fields.  Our eyes widened as we looked at two of the men and said, “WAIT!  Is that a medieval hoodie?!?”...

Pantone declared the 2019 color of the year to be living coral.  And, looking back, the quirky color and its warm toned friends have certainly made their way into our collective consciousness.  Fashion, art, design, and new products have all featured this 2019’s color of...

Gary Chapman, the author of The 5 Love Languages, explains in his book that gift giving is a key way for some people to express love. For many, that’s why the holiday season is their favorite time of year. For others, gift giving leads to...

You know it’s officially fall when pumpkin products are everywhere! Pumpkin spice lattes, pumpkin-scented candles, and pumpkins available for purchase at grocery stores. If you’re looking for some festive pumpkin-themed crafts for Halloween, Thanksgiving, or just to celebrate the season, these pumpkin projects are sure...

So, you have a great idea for a new line of apparel or other consumer product. Congratulations! Now you need to perfect the design and create a prototype. You'll no doubt want to develop a product that is not only useful but aesthetically pleasing. Unless...

Does your company’s logo need a refresh? You’re probably spending hours pondering what images or symbols your logo might contain. Like many companies, you might choose to use an animal in your logo, and for good reason. It’s easier for people to form an emotional...