Even though "logo" is in our name, we’ve said it before and we’ll say it again: building a great brand is so much more than designing a great logo. Good design plays a key role in developing your brand, but when people recognize your well-designed...
So, you have a great idea for a new line of apparel or other consumer product. Congratulations! Now you need to perfect the design and create a prototype. You'll no doubt want to develop a product that is not only useful but aesthetically pleasing. Unless...
The font you use for your logo is just as important as its overall design and color. How do you stand out among the Papyrus and Comic Sans MS styles, which have saturated consumer attention? Compare Serif and Sans Serif fonts you should know for...
Does your company’s logo need a refresh? You’re probably spending hours pondering what images or symbols your logo might contain. Like many companies, you might choose to use an animal in your logo, and for good reason. It’s easier for people to form an emotional...
For many nonprofits, it’s annual report time! Numbers matter but remember to feature what really connects donors to your cause: meaningful visuals. According to Network for Good, readers process visuals 60,000 times faster than text--trigger powerful emotions, grab readers’ attention and help donors understand their...
Whether you’re launching a new local club or rebranding your business, there comes a time when you need a new logo. For small, grassroots organizations, a homegrown logo says a lot. It reflects pride in your community and connection with your neighbors. Why not draw...
Simplicity is more than just a buzzword. To some, it’s a way of life. The Interactive Design Foundation says that in user experience and graphic design, it’s a philosophy that encourages designers to create websites, graphics, and other elements while keeping a user’s ultimate goals...
As spring slowly unfolds many are getting antsy to get out, stretch their legs, and bask in the sun. In many parts of the country--including our own, here in southwest Ohio--winter seems to linger on and on this year. Help fight the weather blues with...
Creating crafts can be a lot of fun, especially with a hobby that you’re passionate about. People new to DIY sometimes wonder where to start. This is especially true when you dive into jewelry design. Perhaps you want to make jewelry just for yourself. Or...
School mascots, an age-old tradition, help lend identity to schools and their athletic teams. Mascots give the crowd something else to cheer for during a game and also help pump them up. A school mascot can help instill a little extra sense of school pride...