Sooner or later every company needs to update its brand. Even classic brands that are more than a hundred years old need, at the very least, to occasionally refresh their brand. However, rebranding can be a huge undertaking, consuming many hours and dollars. If done...

Did you know that pink used to be the preferred color for little boys? As Smithsonian magazine reports, parents of boys in 1927 were encouraged to dress them in pink. Meanwhile, parents of baby girls should choose blue because “pink, being a more decided and...

A logo puts a brand’s story and core values in visual form. Creating one takes time, brainstorming and research. Each one has a story. The designer takes on a huge responsibility, considering the final product may represent that brand for years to come. Consumers should recognize...

Blog design may seem like a daunting task to many. This is why some people consider hiring developers. However, if you’re on a tight budget, you may be forced to do all the heavy lifting. Luckily, blog design has become more and more user-friendly. While...

Some people say it’s impossible to make a living making art. Graphic designers are a living testament that it is not. These art-savvy, often caffeinated people are among the most important in the creative industry. They give vision to visuals. So what does a graphic...

Think you know great design? It’s one of those “I know it when I see it” experiences. You might notice a package on a store shelf or a billboard or a web page that just looks right. More often, however, you notice when it looks...

T-shirts are fun for all ages. During summer, in particular, you and your family can express yourselves with T-shirts showing your favorite team, movie, or slogan. But have you thought about creating your own? Great T-shirts start with great T-shirt designs. So maybe you’ve been tasked with...

You probably see infographics every day in your Facebook feed, on blogs, or in print media. There’s good reason that they’re so ubiquitous. Infographics help convey information visually. You can take hundreds of words of written content and turn them into something easy to digest....

If you run an organization, you need a style guide. That means, if you just organize anything from an annual local street fair to a busy homeless shelter, you need consistent style. When marketers talk about style, they refer to how words and images are...

Nothing invites dissent within a nonprofit organization like trying to settle on the perfect logo. Lots of people have ideas about what makes a great nonprofit logo. You may have not only staff but your board of directors and important donors offering input. Many of...