A logo puts a brand’s story and core values in visual form. Creating one takes time, brainstorming and research. Each one has a story. The designer takes on a huge responsibility, considering the final product may represent that brand for years to come. Consumers should recognize...
For every endangered species success story, it seems we hear about even more living things in danger. Many kids love animals, so it can be difficult to include them in this harsh reality. However, kids often get motivated when they learn that a beloved species...
Cards are sometimes the simplest, most meaningful way to tell someone you care during the holidays. There is no pressure to spend a lot of money or worry whether you bought the right size. By giving DIY holiday cards, you go a step further, by...
The thought of creating a company logo is overwhelming for many. Perhaps you once dismissed the idea of bringing your logo ideas to life. “I could never do that,” you might have thought. However, you actually can do that. It's just a matter of boiling...
Have you ever picked paint colors for your house? It sounds simple enough. You head off to any number of available “paint barns” and then stare at color samples for hours. Rarely are we able to quickly narrow down our options. We hem and haw until...
Managing any kind of organization or business today comes with the responsibility of managing some form of interactive Web presence. The same holds true for nonprofit organizations. Whatever the purpose of your group, and no matter the size, people want to know how your mission...
“Who uses calligraphy anyway?” the man thought to himself. The woman was discussing the popularity of her skill at calligraphy. She was explaining how she was especially in demand when it came to writing wedding invitations. The man decided to have a closer look. As he...
We’ve had a long, hot summer – it was, in fact, the fifth-hottest summer in the past 120 years according to The Weather Channel. Phrases like, “once it cools off a bit, I plan to… ” and “I can’t wait for sweater weather,” have been...
There can be a lot of pressure to make Halloween perfect for your kids, especially when we find ourselves comparing efforts on Instagram and Facebook. However, creating a cute, memorable and unique Halloween doesn’t require spending tons of money or hours crafting. Consider adding a personal touch...
Logos are an everyday part of our lives. From billboards, to magazine ads, to commercials on television, we see them everywhere. A good logo helps us remember brand names. An even better logo gets us to associate the image with quality content and customer service....