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School mascots, an age-old tradition, help lend identity to schools and their athletic teams. Mascots give the crowd something else to cheer for during a game and also help pump them up. A school mascot can help instill a little extra sense of school pride...

When you think of a strong company brand, it should invoke a feeling. It should delight the senses and speak to the company’s place in our culture. Possibly nothing conveys an iconic brand quite like Girl Scout cookies. The Girl Scouts of the United States of...

Kids playing in the neighborhood know their mother’s yell when it is time to come in for dinner. With a special recognizable call, a farmer can signal their livestock, who immediately begin moving across the pasture in his direction. Similarly, with a strong brand, a...

If you've never searched "blue fox marketing" on the internet, you're in for a treat… especially if you’re a branding and design nerd. Try it out. Go on. Dozens of companies are registered under a variant of the Blue Fox name. However, blue foxes seem especially popular in...

Sooner or later every company needs to update its brand. Even classic brands that are more than a hundred years old need, at the very least, to occasionally refresh their brand. However, rebranding can be a huge undertaking, consuming many hours and dollars. If done...

As we live more of our lives online, it just happens, even if you don’t consciously craft it. Everyone today, even two-year-olds, has an online persona. Maybe yours has developed organically and is a portrait of your casual self, filled with shared cat videos and the...

A logo puts a brand’s story and core values in visual form. Creating one takes time, brainstorming and research. Each one has a story. The designer takes on a huge responsibility, considering the final product may represent that brand for years to come. Consumers should recognize...

Nothing invites dissent within a nonprofit organization like trying to settle on the perfect logo. Lots of people have ideas about what makes a great nonprofit logo. You may have not only staff but your board of directors and important donors offering input. Many of...