Even though "logo" is in our name, we’ve said it before and we’ll say it again: building a great brand is so much more than designing a great logo. Good design plays a key role in developing your brand, but when people recognize your well-designed...
The holiday season is just around the corner and the giving of gifts is coming up faster than you may think. Choosing gifts for your employees doesn’t have to be a difficult decision especially if they all like different things. At Logos@Work, you will find...
The font you use for your logo is just as important as its overall design and color. How do you stand out among the Papyrus and Comic Sans MS styles, which have saturated consumer attention? Compare Serif and Sans Serif fonts you should know for...
Does your company’s logo need a refresh? You’re probably spending hours pondering what images or symbols your logo might contain. Like many companies, you might choose to use an animal in your logo, and for good reason. It’s easier for people to form an emotional...
Whether you’re launching a new local club or rebranding your business, there comes a time when you need a new logo. For small, grassroots organizations, a homegrown logo says a lot. It reflects pride in your community and connection with your neighbors. Why not draw...
Here at Logos@Work, we believe in the power of a dress code and urge all business owners to think about how their employees’ dress reflects on them. Logo apparel is a great way to boost your brand’s visibility and recognition. It gives your staff and...
School mascots, an age-old tradition, help lend identity to schools and their athletic teams. Mascots give the crowd something else to cheer for during a game and also help pump them up. A school mascot can help instill a little extra sense of school pride...
When you think of a strong company brand, it should invoke a feeling. It should delight the senses and speak to the company’s place in our culture. Possibly nothing conveys an iconic brand quite like Girl Scout cookies. The Girl Scouts of the United States of...
Kids playing in the neighborhood know their mother’s yell when it is time to come in for dinner. With a special recognizable call, a farmer can signal their livestock, who immediately begin moving across the pasture in his direction. Similarly, with a strong brand, a...
If you've never searched "blue fox marketing" on the internet, you're in for a treat… especially if you’re a branding and design nerd. Try it out. Go on. Dozens of companies are registered under a variant of the Blue Fox name. However, blue foxes seem especially popular in...