Sooner or later every company needs to update its brand. Even classic brands that are more than a hundred years old need, at the very least, to occasionally refresh their brand. However, rebranding can be a huge undertaking, consuming many hours and dollars. If done...
As we live more of our lives online, it just happens, even if you don’t consciously craft it. Everyone today, even two-year-olds, has an online persona. Maybe yours has developed organically and is a portrait of your casual self, filled with shared cat videos and the...
A logo puts a brand’s story and core values in visual form. Creating one takes time, brainstorming and research. Each one has a story. The designer takes on a huge responsibility, considering the final product may represent that brand for years to come. Consumers should recognize...
Nothing invites dissent within a nonprofit organization like trying to settle on the perfect logo. Lots of people have ideas about what makes a great nonprofit logo. You may have not only staff but your board of directors and important donors offering input. Many of...
Sometimes the most iconic things spring from unlikely sources. Walking down the street or browsing the internet, you see company logos everywhere. You may never think about how they originated. Even if you do, you might assume they all come from slick design firms steeped...
Quick! Think of your favorite brand. What visual popped into your head? Maybe it was a company logo. With ubiquitous brands like Apple and Under Armour, logos stick in the brain. Hence, when you branded (or re-branded) your own company you undoubtedly spent a lot...
Trade shows offer a unique environment to get a company and/or product exhibited to the surrounding industry. A common practice is to offer promotional items as giveaways. This reinforces the brand and product in the hopes of gaining future business. Here is a list of...