02 Nov Hottest Logo Trends of 2019

We’ve seen some exciting graphic design trends in 2018. For instance, geometric logos really took off this year. But will those trends stay around or will they date your new companies brand in a matter of just a few years? Design trends come and go, so it’s essential to stay up to date with what catches the eye of your consumers. If you’re looking to rebrand your company or trying to figure what logo design trend best suits your startup keep reading for inspiration.

Negative Space

Negative space can do interesting things to your eyes. It can play tricks on your brain like an optical illusion. Or it can tell a story and open up intrigue to what your company is about. Either way, more and more companies have been changing their logo to include negative space. Catch your next clients eye by making them ask, is that two men looking at each other? Or is that a vase in a dark room?

Asymmetrical

Perfect symmetry will be for the birds in 2019. Consumers are quickly going away from this and being more drawn to asymmetric designs. Symmetry is often compared to beauty. When things are symmetrical, they’re considered in the right place. So, when designs are asymmetrical, it really catches the eye.

The first instinct of humans is to figure out what’s wrong with it. We must figure out what’s out of place. Once that is discovered, then we can decide if we like it that way or not. From a company standpoint, asymmetry can be a very valuable tool. The idea of a personalized logo is to stand out. When your logo is asymmetrical you can be sure to catch the eye of many individuals.

Chaos

The idea of a chaotic logo is similar to that of asymmetry. A tactfully chaotic logo will catch the eye of just about anyone. The consumer may not exactly like the chaos of the logo, but you have gotten their attention which is half the battle. Others will want to know what’s going on with the logo so they’ll check into it even closer.

Glitch / Wave Effect

Imperfection is a good trend to follow in your new or updated design for 2019. We’re going through a time where society feels a little disjointed, so why not encapsulate that emotion in your logo? It may very well bring a feeling of empathy between your consumers and your company.

Serenity

In contrast to a chaotic and asymmetrical design, some individuals will be more drawn to a more peaceful looking logo. Day to day life can be pretty chaotic, so some consumers look for a product that will draw them in and make them feel at ease. This is why many companies include fields, flowers, or the ocean in the branding design. It draws in the consumer’s longing for peace and serenity.

Duo-tones

Duo-tones have been popular for a couple years now, and that trend doesn’t seem to be going anywhere. It’s well known in the advertising world that blue is a great color to attract consumers. Psychology Today says “it is a color associated with feelings of tranquility, reliability, productivity, and sometimes melancholy.” For many similar reasons, orange is used in the same way which is why graphic designers tend to use these colors simultaneously.

However, these colors might not match the emotions that you want to convey with your company. It’s important to pick your company colors carefully.

Mid-Century/Vintage

Channel your inner Frank Sinatra because Mid-century design trends are back on the rise. It’s not uncommon for individuals to long for the good ol’ days, and many are looking to 1940’s and 50’s for inspiration. You’ll find a lot of geometric shapes paired with earthy tones in these designs.  

Design trends are always changing, and you don’t want to get caught in an old trend that will need an update in 3 years. Make your product design timeless by paying attention to the logo design trends. It’s a surefire way to make sure that your brand catches the eye for generations that come.