25 Sep Fonts You Should Know for Logo Design
The font you use for your logo is just as important as its overall design and color. How do you stand out among the Papyrus and Comic Sans MS styles, which have saturated consumer attention? Compare Serif and Sans Serif fonts you should know for logo design, for the one that best fits your vision.
Serif Fonts
Serif fonts have small brushstrokes added to the ends of letters. The distinct formatting may make it easier to read in print publications, such as brochures or company newsletters..
Garamond
Garamond is actually its own category, composed of several different styles mimicking old-style pen-writing. Subtle lines distinguish the angles, teardrops, and curvatures between each sub-section; look for these names in the Garamond family:
- Linotype
- Berthold
- ITC
- Jannon
- Adobe
- Cormorant
Bodoni
Bodoni is popular because of its interesting use of thin and thick brushstrokes. Fashionistas may recognize this font as the one that Vogue uses on the front of their magazines.
Revista
Deciding between fonts is similar to considering whether to use an animal in your logo: you want to communicate your brand. Emulating a stenciled appearance, Revista includes a symbols keyboard, allowing you to incorporate additional flair into your logo.
Sans Serif Fonts You Should Know for Logo Design
Sans serif fonts don’t have extra brushstrokes added to the letters. They’re better suited for online content because of the smooth flow and easy readability.
Azedo
Azedo is great for headlines, print graphics, and T-shirt and textile graphics. The typography works well in a variety of settings (bold, italic, as letters or numbers), or coordinating with other symbols.
Elegant Lux Pro
When reviewing fonts you should know for logo design, think about extra ways to modify similar looking typography. Elegant Lux Pro features a soft roundness about their letters, which compensates for the lack of eye-catching Serif brushstrokes.
Futura
Based upon geometric configurations, Futura certainly makes banners and other large advertising materials stand out. Yet it also nicely adapts for smaller print items, delivering a clean, polished look that enhances a professionalism presentation.
Fonts Behind The Companies
Fonts are a strong part of effective marketing, echoed throughout Inside Small Business’ “The Importance of Typography in Branding.” Whether the logo never changes, or is revamped, fonts become universally recognized identifying markers for successful companies. It’s why putting your logo on pet gear is one of the best ways to attract and maintain customers. Think about how these companies may have fared had their logos been different:
Google wasn’t always displayed in its commonly recognized sans serif font, in blue, red, green, and yellow. It used to be a somewhat boring looking Catull BQ font in black – what a sharp difference!
PayPal
It’s not surprising that a well-known, huge company like PayPal uses Verdana, a common sans serif typography. The company did adjust the font a bit though, making the letters rounder, and more pleasing to the eyes.
Skype
Skype also chose an often-used lettering style, Helvetica, and as PayPal did, modified it for a less severe impression. The literal bubbly effect that Skype’s designers employed makes it an appealing logo amongst apps filling up desktops.
The above is a mere sampling of fonts you should know for logo design. There are seemingly endless variations – which one(s) will define your company?
PHOTO: Flickr/CC-BY-SA 2.0
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