11 Apr Why Corporate Apparel is Good for Business
Businesses are always on the hunt for new methods of success. Whether it is advertising services and products or hiring the best team for the job, there are many modes of ensuring that your business creates fulfilled employees and satisfied customers. While big picture business plans are a major part of long-term success, sometimes smaller adjustments can create big changes. Branding through corporate apparel is one easy way to engage workers and consumers with products that they’ll enjoy. What are the benefits of corporate branding?
1. It builds your brand an identity
There is no singular office supply store. Or singular coffee shop. Or singular entertainment franchise. With a market that is saturated in competition, your business needs a way to stand out against the crowd. By offering branded apparel to your customers, as well as advertising it on your employees, your business can create a unique identity that will be associated with your product and quality of service. Many large corporations are quickly recalled by typical consumers based on color scheme alone. When consumers enter a business and have a quality experience, they will associate their successful transaction with the branding around them. Now your product and customer service skills become the personality of your business. If consumers are pleased enough, they will want to advertise for you by purchasing your corporate apparel. Now your brand’s identity can travel and gain free word-of-mouth advertising credit. A consumer wouldn’t wear the company logo of a brand they hate, so a level of trust in product is assumed when non-employees choose to wear corporate branded gear. Offering branded products gives your customer the ability to be a brand ambassador for a company they love.
2. Corporate Apparel Creates Unity Among Employees
Some companies choose to have their employees dress in strict uniforms, but branded clothing and accessories are a great casual option with many products to choose from. Having your employees wear branded clothing or accessories allows them to
- Advertise the business by creating a branded image
- Announce that they are employees to customers seeking help
- Maintain creative control over their appearance
Policy uniforms are very helpful in some industries. Certainly, if you are in the hospital you want to know who the nurses are immediately. But, in many business settings, employees can feel stifled and uncomfortable under strict dress codes. Corporate apparel allows employees to still be recognized as such, without asking them to completely compromise their personal fashion and comfort. With everyone working on the same team, it can be a great unifier for fellow employees to see the brand they represent being represented around them. It’s a reminder of their accountability to one another and to the mission of the company. At the same time, by offering options of various branded garments or accessories in different colors and styles, you still allow for some play to happen, and that can be a fun bonding opportunity for employees, as well.
3. It Looks Professional
Showing your customer that your workforce is a united front who care about their appearance, you are sending a strong message that your brand can be trusted. The same mentality that unites employees with one another through their dress is conveyed to customers who interact with them. By seeing a workforce dress like a team and, in turn, act like a team, a customer is going to consider your methods of business more professional. Uniforms can achieve similar successes, but your customer probably isn’t going to want to dress in your business’ uniform. By choosing corporate apparel over uniforms, you are allowing your workforce to represent their dedication to teamwork with their own style as well as offer a product your customer may want to wear.
4. It Can Differentiate The Chain of Command
Frequently, many businesses dress subordinate employees in uniforms while management is allowed to wear their own business attire. While this does communicate a difference in rank, it can make your lower-level employees feel less valued. With corporate apparel, everyone in a business can participate. Instead of it being uniforms versus business attire, it can be polo shirts or button ups. Different kinds of apparel can be used to denote different levels of employment. Customers will still be able to tell the difference and your workforce will feel more connected to their management team.
There are many ways to engage your customer with your product. Some tactics can be pricey or time-consuming. Dressing your work force in corporate apparel and offering branded items to your customer is a simple and effective way to stand out in a busy marketplace. Sales of your corporate apparel can even act as an indicator of your business’ success. The more people buying your shirts, water bottles, key chains, etc, the more people there are that want to tell their friends and family about your incredible service. With options for products covering a wide array, corporate apparel and branded gear may be your next investment on the way to success.