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Your organization is unique. So your uniqueness should shine through on social media. That suggestion might sound all well and good, but are you ready to make it happen? New digital communication tools become available all the time, and new trends emerge. Take advantage of...

It can be extremely difficult to stay calm and patient in the face of an angry customer -- whether that angry customer is staring you in the face in person, on the phone, or even online or over social media. If you don’t have a plan...