Does your company’s logo need a refresh? You’re probably spending hours pondering what images or symbols your logo might contain. Like many companies, you might choose to use an animal in your logo, and for good reason. It’s easier for people to form an emotional...
If you've never searched "blue fox marketing" on the internet, you're in for a treat… especially if you’re a branding and design nerd. Try it out. Go on. Dozens of companies are registered under a variant of the Blue Fox name. However, blue foxes seem especially popular in...
A logo puts a brand’s story and core values in visual form. Creating one takes time, brainstorming and research. Each one has a story. The designer takes on a huge responsibility, considering the final product may represent that brand for years to come. Consumers should recognize...
If you run an organization, you need a style guide. That means, if you just organize anything from an annual local street fair to a busy homeless shelter, you need consistent style. When marketers talk about style, they refer to how words and images are...
Nothing invites dissent within a nonprofit organization like trying to settle on the perfect logo. Lots of people have ideas about what makes a great nonprofit logo. You may have not only staff but your board of directors and important donors offering input. Many of...
Sometimes the most iconic things spring from unlikely sources. Walking down the street or browsing the internet, you see company logos everywhere. You may never think about how they originated. Even if you do, you might assume they all come from slick design firms steeped...
Quick! Think of your favorite brand. What visual popped into your head? Maybe it was a company logo. With ubiquitous brands like Apple and Under Armour, logos stick in the brain. Hence, when you branded (or re-branded) your own company you undoubtedly spent a lot...
Logos are an everyday part of our lives. From billboards, to magazine ads, to commercials on television, we see them everywhere. A good logo helps us remember brand names. An even better logo gets us to associate the image with quality content and customer service....